Privacy Policy

La Higuera Troncones, Guerrero, Mexico

Last updated: March 2026

1. Introduction

Welcome to La Higuera. We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect information about you when you visit our website www.lahiguera-troncones.com or make an enquiry about staying with us.

Please read this policy carefully. By using our website or submitting an enquiry, you confirm that you have read and understood how we handle your personal data.

If you have any questions about this policy or how we handle your data, please contact us at [insert email address].

2. Who We Are

La Higuera is a luxury private hire retreat located in Troncones, Guerrero, Mexico, operated by Mr & Mrs Martin as a sole traders ("La Higuera", "we", "us", "our").

For the purposes of UK GDPR and data protection law, the owners of La Higuera are the data controllers responsible for your personal data.

3. What Data We Collect

We may collect and process the following personal data about you:

Information you provide directly:

  • Your name

  • Email address

  • Phone number

  • Country or city of residence

  • The details of your enquiry, including preferred dates, number of guests, and the nature of your stay

  • Any other information you choose to share with us through our enquiry form or by email

Information collected automatically:

  • Technical data including your IP address, browser type and version, time zone, operating system, and device type

  • Usage data including pages visited, time spent on the site, and how you arrived at our website

  • Cookie data (see Section 8 — Cookies)

Information from third parties:

  • If you contact us via Instagram or other social media platforms, we may receive information in accordance with your settings on those platforms

We do not collect any special category data (such as health information, racial or ethnic origin, or religious beliefs) unless you voluntarily share it with us in the context of an enquiry — for example, if you inform us of a medical condition relevant to your stay.

4. How We Use Your Data

We use your personal data for the following purposes:

To respond to your enquiry When you submit an enquiry form or contact us by email, your message is delivered directly to our private email inbox. We use your data solely to respond to your questions and discuss your potential booking. This is necessary for the performance of a contract or to take steps at your request prior to entering into one. Enquiry data is not stored in any CRM, database, or third-party booking system.

To manage your booking If you proceed with a booking, we use your data to administer your stay, process payments, and communicate with you before, during, and after your visit.

To improve our website and services We use anonymised technical and usage data to understand how visitors use our website and to improve the user experience. This is based on our legitimate interests in running and improving our business.

To send you relevant communications With your consent, we may contact you with information about La Higuera, including availability updates or news about the property. You can withdraw this consent at any time.

To comply with legal obligations Where required by law, we may use or disclose your data to comply with legal or regulatory requirements.

5. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

  • Contractual necessity — to respond to enquiries and manage bookings

  • Legitimate interests — to operate and improve our website and services, provided these interests are not overridden by your rights

  • Consent — where you have given us explicit permission to contact you for marketing purposes

  • Legal obligation — where we are required by law to process your data

6. How We Share Your Data

We do not sell your personal data to third parties. We may share your data with trusted third parties in the following circumstances:

Service providers We work with a small number of trusted third-party providers who assist us in operating our website and managing bookings — for example, website hosting providers and email platforms. These providers are contractually required to handle your data securely and only for the purposes we specify.

Local partners With your knowledge and consent, we may share relevant details with trusted local partners in Troncones — such as private transfer companies, yoga instructors, or activity providers — where this is necessary to arrange services you have requested.

Legal requirements We may disclose your data to law enforcement or regulatory authorities where required to do so by law.

We do not share your data with any third parties for their own marketing purposes.

7. International Data Transfers

La Higuera is based in Mexico. When you submit an enquiry or make a booking, your personal data will be transferred to and processed in Mexico. Mexico has its own data protection legislation (the Federal Law on Protection of Personal Data Held by Private Parties — LFPDPPP).

As we are operated by a UK-based individual and market primarily to UK and European guests, we also comply with UK GDPR standards for the collection and handling of your data. Where your data is transferred outside the UK or EEA, we take appropriate steps to ensure it remains protected to an equivalent standard.

8. Cookies

Our website uses cookies — small text files placed on your device — to help the site function and to understand how visitors use it.

The types of cookies we use:

  • Essential cookies — necessary for the website to function. These cannot be disabled.

  • Analytics cookies — we use Google Analytics to collect anonymised information about how visitors use our site, including pages visited, time on site, and how you arrived. This data is aggregated and does not identify you personally. You can opt out of analytics cookies via our cookie consent banner or by installing the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.

  • Third-party cookies — our website includes an embedded Instagram feed. Instagram (operated by Meta Platforms, Inc.) may set its own cookies when you interact with this content, in accordance with Meta's own Privacy Policy at privacycenter.instagram.com. We have no control over these cookies.

When you first visit our website, you will be asked to consent to non-essential cookies via our cookie banner. You can change your cookie preferences at any time via the [Cookie Settings] link in the footer of our website.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

9. Data Retention

We retain your personal data only for as long as is necessary for the purposes set out in this policy.

  • Enquiry data where no booking is made: retained for up to 12 months

  • Booking and guest data: retained for up to 7 years for accounting and legal purposes

  • Website analytics data: retained in accordance with the settings of the analytics platform used

After these periods, your data is securely deleted or anonymised.

10. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

  • The right to access — you can request a copy of the personal data we hold about you

  • The right to rectification — you can ask us to correct inaccurate or incomplete data

  • The right to erasure — you can ask us to delete your data in certain circumstances

  • The right to restrict processing — you can ask us to limit how we use your data

  • The right to data portability — you can request your data in a commonly used, machine-readable format

  • The right to object — you can object to processing based on legitimate interests or for direct marketing

  • The right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us at hello@lahiguera-troncones.com. We will respond within 30 days.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

11. Data Security

We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, or destruction. These include secure email communication, password-protected systems, and limited access to personal data on a need-to-know basis.

However, no method of transmission over the internet is completely secure. Whilst we do our best to protect your data, we cannot guarantee absolute security and any transmission is at your own risk.

12. Third-Party Links

Our website may contain links to third-party websites, including local experience providers and social media platforms. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of any third-party sites and encourage you to read their privacy policies before submitting any personal data.

13. Children

Our website and services are intended exclusively for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact us:

Email: hello@lahiguera-troncones.com Website: www.lahiguera-troncones.com

La Higuera, Troncones, Guerrero, Mexico